The first step in getting starting in an online business is to forget the media hype, particularly about the big "dot.com" deaths. Your Internet startup business doesn't have to fail the way 95% of online startup businesses are predicted to.
Also don't go for the other extreme of people who believe the Internet is the land of the get-rich-quick and as soon as you throw up a web site your bank account will blossom!
First of all understand any new startup business online or off has a huge failure rate. It is up to you to stick to it to make it succeed.
- Perhaps you have success in a brick and mortar environment and want to bring that onto the Internet.
- Perhaps you have no business experience and simply can't resist the lure of online profits you hear about in the news every evening.
